Influencer Sponsorships


Locket's influencer marketing strategy targets young women between the ages of 18-34 who are interested in sustainable fashion and jewelry. Their ideal audience is fashion-conscious and looking for a piece of jewelry that can become a meaningful and permanent part of their life. In order to reach their target audience, Locket searches for influencers who align with their brand values and aesthetic.

Locket's influencer campaign focuses on using social media platforms and blogs to reach their target audience. They leverage influencer content to showcase the versatility of their products and to inspire their audience with creative ideas for styling and accessorizing. Furthermore, they track and analyze all of their influencer campaign data using their Advancepay software to optimize their targeting and strategy. By creating strong relationships with influencers and amplifying their brand message through the right channels, Locket has been able to reach their desired audience and grow their business through influencer marketing.

To effectively promote their products to a specific target audience, Locket, a jewelry brand, collaborates with influencers whose followers mainly consist of people aged between 18 to 35 years old. As per Locket's ideal influencer audience demographics, they collaborate with individuals who belong to this age range, who have a considerable following on their social media platforms, and whose followers are mainly females.

Locket's influencer best practices involve creating influencer campaigns that are transparent and align with the brand's values. Locket mainly works with micro-influencers who have a following ranging from 1,000 to 100,000 followers. They provide them with full creative freedom and guidance regarding what products to promote for the campaign. The brand believes that their influencers should have a genuine interest and connection with the products they're promoting. Locket also runs multiple campaigns with various influencers with different target audiences to increase their brand reach and awareness among potential customers.

By collaborating with influencers whose audience aligns with Locket's target audience, the brand can reach more potential customers and increase their brand awareness. The strategy utilizing micro-influencers who have a closer and more engaged relationship with their audience results in higher engagement rates and more community engagement.

Locket influencer marketing has become increasingly popular over the years, with brands leveraging influencer-generated content to reach their target audience. Here are three examples of successful Locket influencer marketing campaigns that effectively engaged their target audience:

Locket brand Luv AJ partnered with Bebe Rexha and influencer Lucy Williams to promote their latest collection. The campaign featured Instagram posts and stories of the two influencers wearing Luv AJ jewelry, along with a discount code for their followers. The campaign generated a high level of engagement, with a total of 31.8K likes and 902 comments on posts from both influencers.

Jewelry brand Mejuri collaborated with Julie Sariñana, a popular fashion blogger and Instagram influencer. Julie curated her own collection of jewelry pieces and shared photos on Instagram and Instagram stories. The content featured a mix of lifestyle and product shots, along with a swipe up link to purchase the items. The campaign generated 26.1K likes and 254 comments on Julie's Instagram posts, as well as a high conversion rate for Mejuri.

Kendra Scott worked with beauty and lifestyle influencer Kate Bryan to promote their jewelry line during the holiday season. Kate created Instagram posts and stories featuring Kendra Scott products, as well as a gift guide and try-on haul video on her YouTube channel. The campaign generated over 70,000 likes and thousands of comments across all platforms, as well as a significant increase in website traffic and sales for Kendra Scott.

Types of Influencer Collaborations for Allbirds

1. Locket Influencer Partnerships: Locket offers long-term influencer partnerships with creators who align with their brand. The influencers then become ambassadors for the brand and regularly promote Locket's products and services to their followers. Partnering with influencers can be an incredibly effective way of boosting brand awareness and reaching new audiences. Through this Locket can build long-term relationships with influencers.

3. Locket Influencer Projects: Locket takes on influencer marketing campaigns to boost their brand engagement and drive conversions. These projects involve influencers promoting Locket in a specific campaign through social media or other owned channels. With the right influencers, such campaigns can create a lot of buzz around Locket's product, potentially leading to increased sales.

Overview of Locket's Ambassador Program

Bronze tier influencers have relatively lower follower count and engagement rates but still have a unique style that reflects Locket brand, and their followers trust their opinion. Locket recognizes their efforts and rewards them with free merchandise, first access to new collections. To qualify for this tier, influencers need to have at least 1000 followers and a minimum of 4% engagement rate.

Gold tier influencers are the most influential ambassadors. They have a significant following and a high engagement rate, at least above 8%, and have the most expertise working with top brands. These influencers not only promote Locket regularly on their feeds, but they also collaborate to create limited-edition product lines, workshops and offer one-of-a-kind experiences for their followers. The company provides them with personalized offers, commission on every purchase made through their referral, invites to exclusive events, and more. To enter into this tier, influencers must have at least 10,000 followers and an engagement rate of 8% or higher.

Understanding Locket's Influencer Marketing Programm

In terms of Locket influencer marketing, the brand is looking for influencers who have a strong following on social media channels such as Instagram, TikTok, and YouTube. These channels are known for their lifestyles, beauty, and fashion content, making them an excellent platform to market the Locket brand. The ideal Locket influencers should have a strong follower base, at least 10,000 followers, and engage with their audience consistently.

Locket's Ambassador Program Growth Over Time

1. Locket ambassador responsibilities:

2. Locket ambassador impact:

3. Locket growth strategy:

How Locket Supports its Ambassadors and Influencers

1. Visit the Locket website and navigate to the "Ambassador" or "Affiliate" page, depending on which program you are interested in.

3. Fill out the application form with your personal information, including your name, email address, and social media handles.

5. Showcase your work by including links to your blog, website, and other social media channels.

By becoming a Locket ambassador, you will have access to exclusive discounts, early releases of new products, and other perks that are designed to help you grow your social media presence and revenue. As an affiliate, you will earn commission on all sales that are generated through your unique referral link.

How to Become an Ambassador for Locket

To become a Locket influencer, interested individuals must first submit a Locket Ambassador Application through their website. The application requires influencers to provide their social media handles, engagement rates, and audience demographics. From there, qualified applicants are selected and contacted within 2 weeks.

Overall, becoming a Locket Ambassador provides an opportunity for influencers to partner with a well-known jewelry brand, access exclusive products, earn commissions, and grow their following. With a great track record of delivering positive results to influencers, Locket's Ambassador Program is a great choice for those who want to work with a brand that values influencer partnerships.

Locket maintains strong relationships with influencers in their network by implementing a range of tactics. Firstly, Locket utilizes a vetting process that ensures that only the best influencers are accepted into their network. This means that each influencer has been carefully selected based on their brand fit and previous engagement metrics. Through this process, Locket creates a mutually beneficial relationship with influencers that is founded on trust.

Thirdly, Locket provides additional resources to their influencers to help them improve their content creation and campaign strategy. These resources include workshops, webinars, and training videos, among others. Through these resources, Locket supports its influencer network by improving their skills and growing their own personal brand, which in turn helps Locket build a stronger influencer network.