Canada has seen a rise of top influencers in recent years. Here are ten of the best influencers in Canada who excel in a variety of niches.
With over 1 million followers on TikTok alone, Jaclyn Forbes is one of the most popular influencers today. She is a lifestyle and beauty content creator from Toronto. Forbes has worked with brands such as Fabletics, Skechers, and Calvin Klein. Forbes’ influencer marketing collaborations are always in high demand due to her fun personality and relatable content.
Canadian Business Chicks is a community of passionate professional women committed to cultivating dreams into reality. The organization provides support and a platform for members to connect with other like-minded women and create new business ventures. With over 14,000 followers on Instagram, the company is well established as one of Canada’s top business influencers.
The Herd is an influencer group created in 2016, consists of over 15 members, which includes bloggers, social media personalities, photographers, and models. This group is primarily focusing on fashion, travel and lifestyle content. Their main goal is to support and showcase female influencers in the industry. Numerous companies in the fashion and beauty niche rely on their influencer marketing.
Sasha Exeter is a lifestyle and wellness influencer based in Toronto with over 145k followers on Instagram. Exeter is highly regarded as one of Canada's top fitness bloggers. She has worked with top brands such as Nike, Cadillac Fairview, and Puma. With her health and fitness tips, she has influenced countless followers and made her mark in the fitness space.
Alexandra Gallo is a fashion content creator from Montreal with over 60k followers on Instagram. Her chic sense of style has propelled her into the spotlight, and she frequently collaborates with leading high-fashion brands, which has led her to become one of Canada’s top fashion influencers.
Samantha Yammine, a.k.a Science Sam, is a science communicator and neuroscientist who aims to make science more accessible to the public. With 329k Instagram followers, Science Sam has attracted a significant following with her educational and innovative science content. Her creativity and unique content dedication have earned her a place as one of Canada's top influencers.
Negin Mirsalehi is a Vancouver-based influencer with a following of over 6 million across social media platforms. She is a lifestyle, beauty and travel influencer with collaborations from brands such as Dior, Cartier, and Revolve. Her excellent content creation skills have led her to becoming one of Canada's top influencers.
Sincerely Jules or Julie Sariñana, as is her full name, is an LA-based Canadian influencer. She has a great presence on Instagram, with over 6 million followers. Her content is focused on fashion, beauty and travel. Sariñana has worked with significant brands such as Reebok, Revolve and Marc Jacobs. Her excellent content creation skills and unique style have earned her spot among Canada’s top influencers.
Maripier Morin is based in Quebec and is a former television host turned lifestyle influencer. With over 434k followers, she has collaborated with top brands such as Best Buy Canada, L'Oreal, and Sephora. Her outgoing personality and versatile content have made her one of Canada's top lifestyle influencers.
Jus Reign aka Jasmeet Singh, is a comedian and commentator on Punjabi culture. He is a Toronto-based influencer with over 850k followers on Instagram. Apart from his comedy, he also shares music, personal opinions and daily musings. His hilarious content has made him a popular personality among Canadian audiences, making him one of Canada’s top influencers.
In the highly influential world of social media, the Canadian influencers are not trailing in numbers and reach. These influencers primarily use three main social media platforms to engage and connect with their followers.
Secondly, YouTube has gained popularity over the years, and Canada's top influencers have not been left behind. It’s a reliable platform for creators and a perfect alternative to traditional TV shows. YouTube provides an opportunity for influencers to showcase their talents, like cooking, gaming, and art. It is also a suitable platform for sharing longer contents like vlogs and tutorials.
In conclusion, Instagram, Youtube, and Twitter are the dominant platforms amongst Canadian influencers. These platforms provide the best user engagement and allow influencers to showcase their lifestyle, talents and personalities to a broad audience. In their everyday life, Canadian influencers use these platforms to connect with their audience, promote their brand and monetize their content.
Influencer marketing has taken the social media world by storm, and Canada is no exception. As social media platforms like Instagram and TikTok continue to grow in popularity, so too does the influence of these platforms' top users. In Canada, the top influencers have managed to have an immense amount of impact on the social media scene.
As a result, marketers are looking to invest more of their marketing budgets to collaborate with top influencers on social media. The top influencers in Canada are also reaping the rewards, with many of them accumulating substantial wealth through lucrative brand partnerships and sponsored content.
Brand Collaborations of Top Influencers in Canada
Other top influencers in Canada who have worked with various brands include Lauren Orlando, Sarah Nicole Landry, and Jill Lansky. Lauren Orlando has collaborated with many beauty brands like Clinique, Clean & Clear, and Sephora. Sarah Nicole Landry has partnered with brands like Amazon, Bioré, and Shoppers Drug Mart, amongst others. Jill Lansky, on the other hand, is a lifestyle influencer who has worked with several brands like Nordstrom, Bloomingdale's, and Saks Fifth Avenue.
Overall, there is no limit to the number of brands that top influencers in Canada have partnered with. From fashion to beauty to lifestyle, influencers have worked with a variety of brands over the years, aiding them in reaching new audiences and increasing their sales.
Influencer marketing has become a powerful tool used by brands that want to create an effective and authentic digital presence. With this growing trend, influencers have become an integral part of marketing campaigns. In Canada, the top influencers mainly focus on creating content that can help brands promote their products or services. Influencers in Canada partner with brands to promote their products or services to their followers. By doing so, influencers are using their platforms to promote authentic and compelling content to their followers.
In conclusion, Canadian influencers have become quite successful in their respective niches by producing great content. The influencer marketing industry has grown significantly, and by partnering with influencers, brands have been able to reach a wider audience. Influencers use their following to create a personal connection with their audience, which has made influencer marketing successful. As a result, many brands have partnered with influencers, recognizing the potential they have in promoting their products or services.
Canada is a lucrative market for businesses, making influencer marketing a strategic tool for increasing brand awareness and driving sales. Canadian consumers are highly engaged with social media, and brands can leverage this by partnering with the right influencers to create campaigns that resonate with their target audience, leading to increased ROI.
When looking for top influencers in Canada, brands must keep in mind that the market is highly saturated and competitive. This makes it even more crucial to identify the right influencers that align with a brand's values and have an established following. Nano-influencers can be an effective option for smaller brands with niche products or services, as they have a smaller but highly targeted audience. Macro-influencers, on the other hand, can be leveraged by larger brands looking to boost their exposure to a wider Canadian audience.
Emerging Influencers to Watch in Canada
1. Rising Influencers in Canada
- Nick Joly: Nick Joly is a blogger and influencer based in Toronto, ON who is quickly gaining popularity. With a focus on wellness, he has attracted a following of over 16,000 on Instagram due to his informative content about veganism and cruelty-free skincare.
- Jillian Harris: With over a million followers on Instagram, Jillian Harris is one of Canada's most recognizable influencers. Her lifestyle content revolve around home renovation, motherhood, fashion and beauty.
3. Emerging Social Media Stars in Canada
- Karter Foxx: Karter Foxx is a young emerging influencer who primarily uses Instagram to promote her modeling career, fashion, and travel interests to her over 200,000 followers.
Success Strategies from Canada's Top Influencers
Firstly, Canada's top influencers have honed their craft by focusing on authenticity. They have built their brands and personal images by being genuine and relatable to their audiences. Influencers in Canada recognize that authenticity is key to building trust and credibility with their followers. Influencers understand that by being open, honest, and genuine with their followers, they can create a loyal and growing fanbase. Brands looking to partner with Canadian influencers for their campaigns must ensure that their message aligns with the influencer's authentic voice.
Thirdly, Canada's top influencers leverage personal brand connections to drive engagement and increase revenue streams. Influencers often partner with brands to strengthen their audience relationships by promoting complementary goods and services that align with their personal brand. Influencers recognize the essential opportunities to expand their revenue streams by appealing to their followers' brand preferences. Brands can learn from Canada's top influencers on how to increase engagement and revenue streams by aligning themselves with relevant influencers and their audiences.
Projected Growth of Canada's Influencer Market
The Canadian influencer market is dominated by social media platforms such as Instagram, YouTube, and TikTok. Many businesses and brands have now shifted their focus to partnering with micro and nano-influencers, apart from large macro-influencers, as part of their influencer success strategies.
In terms of the projected influencer growth in Canada, studies show that the influencer market is expected to grow up to $160 million by the year 2022. This growth is primarily attributed to the increase in the utilization of social media platforms by individuals to showcase and monetize their talents. With the emergence of new social media platforms like Clubhouse and TikTok, this growth is poised to continue.